Your Facebook Performance
26 Mar, 2021 – 24 Jun, 2021
Where do you stand in relation to your competitors
How your competitors are spending their budget on social
How effective is your post promotion strategy
You’ve selected the following competitors to benchmark your business with:
- Ferrari
- ŠKODA
- Mercedes-Benz
- BMW
- Maserati
What does it mean to be successful on Facebook?
To be the top industry performer on Facebook requires the right publishing strategy that consistently receives high engagement from audiences. With organic reach becoming scarce, it’s integral that brands use every opportunity to gain interactions. See where you stand next to your competitors in the performance quadrant below:
Facebook Data
Your Facebook Performance Quadrant
SHY
LEADER
SPAMMER
SLEEPER
Leaders
You’ve built a social media strategy that’s aligned with your audience’s interests. You can create content that drives engagement at scale, post regularly, and timely. Well done! You’ve maximized your return on investment.
Show You’re the leader
Prove that your strategy is paying off to management, and test if there are new marketers to enter.
Spammers
You’re great at producing content on social, but you might need to learn what your audience’s interests are to drive engagement. Facebook’s News Feed algorithm limits the reach of non-engaging content.
Spam Less
Before you post more, learn what great content looks like in your industry and when you should publish to get more impressions.
Sleepers
Your audience might be too small. Don’t miss an opportunity to grow your business on social media. Focus on the right audience and draw inspiration from the best content in your industry.
Wake Up & Take Action
Learn how you can engage and grow your customer base more effectively.
Shy
Your strategy shows that you understand your audience, but you’re missing the right publishing strategy to grow your business at scale.
Gain More Confidence
Simplify how you publish and always know what content to post for best results.
How effectively are you promoting on Facebook?
To make smarter Facebook investments, you have to understand how your industry is promoting their content. Compare your paid strategy on Facebook against your competition in this effectiveness chart:
Facebook Data
Your Post Promotion Effectiveness
The ideal post promotion range that will result in the best ROI for your business
The post promotion range that indicates high cost and low business results
How do you compare across key promotion metrics?
Most effective Facebook advertising takes into consideration not only the number of promoted posts, but their share of interactions as well. The optimal balance between the two will result in the highest effectiveness scores. Check to see how your overall score compares in the list below:
Facebook Data
Your Facebook Promotion Strategy in Greater Context
Porsche
/porsche
Ferrari
/Ferrari
Mercedes-Benz
/MercedesBenz
BMW
/BMW
ŠKODA
/skoda
Maserati
/Maserati
How tactical are you at promoting your posts?
44% of promoted posts on Facebook are costing marketers because of their low quality. See where your Facebook advertising strategy stands:
Facebook Data
Your Facebook Post Promotion Gap
You missed an opportunity to boost 54 of your A+ and A posts in the last 90 days.
One of your recent posts scored:
Porsche23 Jun, 2021
That's a lap: the 911 GT2 RS with Manthey Performance Kit by Porsche Tequipment proves it's the fastest road car on the Nürburgring Nordschleife with a new lap record time of 6:43.300 minutes, steered to victory by development driver, Lars Kern.
4074 Interactions
- Better than any other post
- Better than 90% of other posts
- Better than 75% of other posts
- Better than 50% of other posts
- Worse than 50% of other posts
Our Tips
Make sure to promote your posts at the peak of their organic interactions
Publish when your audience is most likely to interact
Check if your content is aligned to your audience’s interests
Learn what content receives the most engagement in your industry
Compare Even More Brands
There’s more competition out there. Create a new report and discover how you measure up against more businesses.
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