Analytics and Benchmark
Ditch scattered, disconnected data analysis. Access precise social media analytics that cover everything from benchmarking, content and performance to influencers and paid campaigns.
All-Channel Analytics
Tracking your digital strategy has never been so easy. Understand what’s working and who’s engaging with your content across channels.
No more flicking between screens. Multi-channel widgets let you see performance KPIs across all platforms in one place. Quickly identify where your strategy is working and where not.
Get the advanced analytics you need to understand your competition fully. You’ll instantly see where they’re making mistakes or where they’re succeeding.
Our AI analyzes your first-party audience data and defines your marketing personas for you. You’ll instantly understand their interests, content preferences, and influencers.
Tracking any number of influencers is made as easy as clicking a button. Know which influencers are the most effective or uncover which ones are faking engagement.
In-Depth Insights
Get the full information you need to understand your performance. The platform lets you dive deep into any number of metrics most critical to your business.
All your content feeds are unified in one intuitive hub. This makes your content analysis quick and insights easy to share. You’ll never miss a critical trend again.
Seeing a clear attribution of your marketing efforts is now easy. Enter one analytics platform for all-channel measurement, from web to social media.
Avoid creating content that impacts your brand image negatively. AI tags and analyzes the sentiment behind all your content.
Whether it’s spotting an emerging crises or fake influencer engagements, anomalies are now easy to detect. Be the first to know - always.
Advanced Competitor Analysis
All the critical intelligence on your competitors can now be accessed in one platform. Get miles ahead of them by leveraging powerful analysis of their trends.
Tracking your competitor content is now easy. Access one place to review all their posts and see a detailed analysis of their performance.
The platform lets you create detailed comparisons really quickly and share them with a click. You’ll instantly know who has a winning strategy and who’s falling behind.
Whether it’s the sentiment of their campaigns or their paid strategy, have access to unique and otherwise difficult to get insights all in one platform.
Precision Benchmarks
Benchmark your organic, paid, video and influencer performance metrics against industry averages or competitors. Know exactly where you stand in the big picture.
Understanding your performance in context is now really easy. Benchmark your organic efforts any number of ways you need, the platform is built for flexibility.
Forget static benchmark reports on cost trends. Access next-gen benchmarks that are always up-to-date and show you exactly where you stand in your region or industry.
Don’t stop short. Video content is really costly, so make sure that you’re absolutely dominating the market and have the largest share of views.
Ensure concrete business results and solid ROI by benchmarking and tracking your influencers. Make sure they’re hitting their targets and tweak strategy if they’re not.
Holistic Paid Measurement
Access one platform to overview all your ad accounts. Ensure that none of your budget is being wasted and instantly see where the revenue is actually coming from.
Avoid getting lost in tons of data. Gain a clear view of all your ad accounts and campaigns in one executive dashboard. Know how much is being spent, where, and if it’s really working.
Know exactly which ad campaigns are the most effective across ad accounts. Whether it’s specific audiences, markets or ad creatives, get all the key insights you need.
With all internal stakeholders having instant access to granular spending insights, making costly spending mistakes is now easy to avoid.
Avoid confusion between stakeholders on what your spending priorities are. Your regional teams and agencies can now collaborate in one place - made extra secure with clear permission levels.
Effortless AI Automation
Get advanced analytics tools for all your measurement. It will improve both speed and accuracy of your analysis - and help you take your marketing to the next level.
Instead of wasting your time tagging posts, create custom rules for how you want AI to label your content. This way all your content and sentiment analysis is instant.
Don’t settle for tools that barely scratch the surface. Socialbakers AI is working with the largest data set in the industry to give you extremely accurate in-depth analysis.
The Socialbakers platform is the go-to place to manage all your marketing tasks together easier
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Get the instantly actionable insights you need to create the best digital experiences for your audience
Uncover who your audiences really are with instant AI-powered persona mapping
Get everything you need to drive real results from your influencer marketing campaigns
Bring your content feeds and analysis together into one Content Hub
Easily schedule and publish posts to multiple accounts from one collaborative calendar
Effortlessly track your cross-channel paid and organic strategy all in one powerful analytics platform
Streamline the entire community management and care workflow for efficiency and speed
Get Started With Socialbakers
See how the Socialbakers platform will help your business succeed on social media. Our experts will provide you with a personalized walkthrough tailored to your business objectives.